This campaign targeted for seafarers, focused on three main elements:
- fitness: giving examples of simple exercises to follow on board;
- healthy food: giving healthy food preparation tips and menus;
- food safety: realising the importance of the receipt and handling of provisions (hygiene in the galley and the cleaning and disinfection of the aliments)
These three elements are based on the ASICS principle which stands for “Anima Sana In Corpore Sano” or a sound mind in a sound body using materials and guidelines provided by the “International Committee on Seafarers’ Welfare” and making the full use of the on board fitness equipment.